Aerial view of Yisen group facilities in China
Yisen group facility in China

Indonesia’s largest wall panel factory

A premier luxury showroom

Four interior material families

Company profile

About Yisen

A 120 million yuan investment. A complete evolution into home interiors 4.0.

Green Forest Group is a well-known, large-scale, modern manufacturer of environmentally friendly building materials. It integrates research and development, production and sales, and has been recognised as a National High-tech Enterprise. The company was among the first to obtain ISO9001 quality management system certification, ISO14001 environmental management system certification and OHSAS18001 occupational health system certification. Yisen is Green Forest Group's premium customised integrated-interior brand and a key investment project promoted by the government of Anlu, Hubei, with a first-phase investment of 120 million yuan.

The company specialises in panel research and development. It was among the early businesses in the industry to introduce bamboo and wood fibre panels, carbon crystal ecological panels, SPC aluminium honeycomb panels and large-format all-aluminium honeycomb panels. It has also introduced functional panels, including mugwort, impact-resistant and fire-resistant panels, in response to market demand. In line with green, low-carbon and circular economic development and changes in market demand, the company is actively expanding production capacity for new integrated decorative panels. With Hubei as its main industrial base, it has built its own modern industrial park covering 100,000 m². It continually optimises resources to form an integrated industrial chain spanning research and development, production, design, manufacturing and sales to meet whole-home interior needs. As of 2026, Green Forest products hold multiple granted patents and are sold in 36 countries and regions worldwide.

View of the Yisen group facility campus in China
Yisen group facility in China

Development history

19 years of steady progress, leading the wave of change

Bamboo and wood fibres prepared as panel materials

Material beginnings2008 — 2013

  1. 2008

    Setting sail

    Focused on film production, with products exported to several countries in Europe and the Americas.

  2. 2009

    Growth

    Innovative resin film products captured 60%–80% market share.

  3. 2010

    Innovation

    The company invested funds to begin researching bamboo and wood fibre panels.

  4. 2011

    Breakthrough

    China's first bamboo and wood fibre integrated wall panel was developed in the industrial park, driving a new transformation in the building materials and interior decoration industry.

  5. 2013

    Market success

    The company's independently developed three-dimensional, high-definition feature-wall products were launched and won market favour.

Decorative film bonded to a panel surface

Expanding the interior system2018 — 2022

  1. 2018

    Smart manufacturing

    The industrial park was comprehensively upgraded and three major production bases across China entered operation. The company became an industry giant in integrated wall-panel production.

  2. 2020

    Excellence

    The group's newly developed carbon crystal wood-finish panels gained recognition in European and American markets and sold well worldwide.

  3. 2021

    Reaching new heights

    Silicon crystal aluminium panels were introduced, making the company the first producer of Class A fire-resistant decorative panels in the Central China market.

  4. 2022

    Advancement

    Large-format all-aluminium panels entered mass production, extending panel formats and comprehensively improving the efficiency and results of integrated interior fit-out.

Unbranded material consultation workspace with panel and surface samples

The move to Indonesia2023 — 2026

  1. 2023

    Going further

    The company expanded its overall strategy, further developed its customised all-aluminium interior system and established an overseas market department to focus on international markets. It also developed specialist product systems for kitchen, bathroom and balcony renovation.

  2. 2024

    Transformation

    China Brand Story visited Green Forest Industrial Park to tell the remarkable story of the brand that grew from this land.

  3. 2025

    Expanding into international markets

    Establishing a branded integrated-interior showroom, strengthening the product presentation system and initiating strategic expansion plans across Southeast Asia.

  4. 2026

    Expanding market reach

    Commencing operations at the Indonesian production base, launching comprehensive distributor recruitment and expanding into the Southeast Asian building materials market.

Explore Yisen’s history
Interior material samples with wood, stone, and neutral surfaces

Integrated interiors + renovation → a new ecosystem for better living

New trends. New possibilities.

  • Walls
  • Ceilings
  • Floors
  • Cabinets
  • Doors
Explore the Yisen brand

Production process

See the production process
  1. Bamboo and wood fibres prepared as panel materials

    Material introduction

    Bamboo and wood fibreboard is a new type of environmentally friendly panel made primarily from bamboo and wood fibres and processed using high temperature, high pressure and other methods. The raw materials mainly include natural plant fibres from bamboo and wood. After extraction, grinding and other preparation, these fibres are mixed with supporting materials such as waterproofing agents, fire retardants and formaldehyde-free adhesive to form the base material for bamboo and wood fibreboard.

  2. Panel forming through extrusion equipment

    Mixing and extrusion

    The treated bamboo and wood fibre raw materials and other additives are fed into an extruder in precise proportions. They are melted and mixed at high temperature, then extruded into shape. This allows efficient, continuous production.

  3. Operators and surface-bonding machinery at the group facility in China

    Hot-press forming

    PUR hot-melt adhesive is first melted, then CNC-controlled equipment guides the bonding of the panel and PVC film. The panel is cooled and bonded, while a reaction with moisture in the air extends the polymer chains, improving bond strength and resistance to heat and low temperatures. The finished product has a flat surface and an attractive texture.

  4. Dimension and surface inspection of a panel sample

    Quality management system

    Ensure that building material products comply with relevant national and industry standards. Pursue consistent product quality and reduce variations in quality.

Application gallery

Modern interior with pale stone wall panels and timber details

Contemporary style

Nordic interior with light timber wall panels

Minimalist Nordic

Contemporary Chinese interior with timber grilles and stone surfaces

Elegant contemporary Chinese

Interior space with decorative wall panels

Interior inspiration 01

View the full gallery

Company honours

View group recognition

Group awards and qualification documents from China. Entities, scope and validity dates are shown in the original documents.

Innovation recognition, 2023

Innovation recognition, 2023

Original group document from China; entity, scope and validity follow the document.

Practical technology recognition, 2024

Practical technology recognition, 2024

Original group document from China; entity, scope and validity follow the document.

Hubei specialised and innovative enterprise recognition

Hubei specialised and innovative enterprise recognition

Original group document from China; entity, scope and validity follow the document.

High-tech enterprise certificate, 2022

High-tech enterprise certificate, 2022

Original group document from China; entity, scope and validity follow the document.

Supplier audit, 2024

Supplier audit, 2024

Original group document from China; entity, scope and validity follow the document.

Energy-saving product award archive

Energy-saving product award archive

Original group document from China; entity, scope and validity follow the document.

Quality, trust and service recognition archive

Quality, trust and service recognition archive

Original group document from China; entity, scope and validity follow the document.

Green product recognition archive

Green product recognition archive

Original group document from China; entity, scope and validity follow the document.

Technology innovation recognition archive

Technology innovation recognition archive

Original group document from China; entity, scope and validity follow the document.

Donation certificate

Donation certificate

Original group document from China; entity, scope and validity follow the document.

China interior decoration association membership

China interior decoration association membership

Original group document from China; entity, scope and validity follow the document.

Charitable contribution certificate

Charitable contribution certificate

Original group document from China; entity, scope and validity follow the document.

Quality, service and integrity recognition archive

Quality, service and integrity recognition archive

Original group document from China; entity, scope and validity follow the document.

Chamber of commerce recognition

Chamber of commerce recognition

Original group document from China; entity, scope and validity follow the document.

Big Brand Alliance

The brand alliance published by Yisen’s group in China.

CHEERSVersace HomeFendi CasaVaillantTurriSiemensNatureElegant Living · BaroqueDerKohlerAsia Tiles · 亚细亚瓷砖Marco PoloGreeMideaNVCOpplePhilipsArrowIKEAMacallineVankePoly Real EstateCCTV 1Tencent · QQ.com
Unbranded material consultation workspace with panel and surface samples

Product distribution

Brand support that delivers results

Discuss distribution partnerships
Extensive brand awareness

With excellent quality and a good reputation, we have built a solid brand image among consumers and gained recognition from many brands and consumers.

Rich and varied product lines

A full range of integrated-interior building materials meets the diverse needs of different customers across a variety of construction projects.

Excellent product quality

Quality remains our priority. We strictly control every stage, from raw-material procurement and production to finished-product inspection. All products comply with relevant national and industry standards.

Innovative product design

We focus on design innovation and follow changing trends and market demand. Our professional design team continually introduces new, fashionable building materials that add distinctive character to integrated interiors.

Professional training support

To help distributors quickly understand product knowledge and market operations, we provide comprehensive training services, including product knowledge, sales skills and after-sales service training.

Strong marketing support

We develop a coordinated marketing strategy and support distributors with advertising, promotional activities and related initiatives.

Comprehensive after-sales support

We have established a comprehensive after-sales service system to provide distributors and customers with timely, efficient support.

Competitive distribution policies

We offer competitive distributor policies, including a well-structured pricing system and attractive sales rebates. These policies ensure distributors can obtain substantial profit margins in a competitive market while encouraging them to expand their markets and improve sales performance.

Yisen service philosophy

Win customers' hearts

Pioneering design, beauty and quality

Yisen combines attractive product design with high-quality craftsmanship, aiming to win customers over at first sight.

Make things easy for customers

Quality delivery, all in one place

A rich product range spanning multiple categories, styles and materials brings the whole home together in one place. Professional after-sales service helps customers resolve all their problems.

Make customers comfortable

Personalised interiors, individual lifestyles

We provide personalised whole-home interior solutions that meet people's aspirations for a better life and make their homes more comfortable to use and live in.

Give customers confidence

Quality assurance, peace of mind

With 19 years of focus on environmentally friendly panels, we build trust through quality and guarantee product quality, giving customers peace of mind.