About us

A 120 million yuan investment. A complete evolution into home interiors 4.0.

Company profile

A 120 million yuan investment. A complete evolution into home interiors 4.0.

Green Forest Group is a well-known, large-scale, modern manufacturer of environmentally friendly building materials. It integrates research and development, production and sales, and has been recognised as a National High-tech Enterprise. The company was among the first to obtain ISO9001 quality management system certification, ISO14001 environmental management system certification and OHSAS18001 occupational health system certification. Yisen is Green Forest Group's premium customised integrated-interior brand and a key investment project promoted by the government of Anlu, Hubei, with a first-phase investment of 120 million yuan.

The company specialises in panel research and development. It was among the early businesses in the industry to introduce bamboo and wood fibre panels, carbon crystal ecological panels, SPC aluminium honeycomb panels and large-format all-aluminium honeycomb panels. It has also introduced functional panels, including mugwort, impact-resistant and fire-resistant panels, in response to market demand. In line with green, low-carbon and circular economic development and changes in market demand, the company is actively expanding production capacity for new integrated decorative panels. With Hubei as its main industrial base, it has built its own modern industrial park covering 100,000 m². It continually optimises resources to form an integrated industrial chain spanning research and development, production, design, manufacturing and sales to meet whole-home interior needs. As of 2026, Green Forest products hold multiple granted patents and are sold in 36 countries and regions worldwide.

View of the Yisen group facility campus in China
Yisen group facility in China

Development history

19 years of steady progress, leading the wave of change

Bamboo and wood fibres prepared as panel materials

Material beginnings2008 — 2013

  1. 2008

    Setting sail

    Focused on film production, with products exported to several countries in Europe and the Americas.

  2. 2009

    Growth

    Innovative resin film products captured 60%–80% market share.

  3. 2010

    Innovation

    The company invested funds to begin researching bamboo and wood fibre panels.

  4. 2011

    Breakthrough

    China's first bamboo and wood fibre integrated wall panel was developed in the industrial park, driving a new transformation in the building materials and interior decoration industry.

  5. 2013

    Market success

    The company's independently developed three-dimensional, high-definition feature-wall products were launched and won market favour.

Decorative film bonded to a panel surface

Expanding the interior system2018 — 2022

  1. 2018

    Smart manufacturing

    The industrial park was comprehensively upgraded and three major production bases across China entered operation. The company became an industry giant in integrated wall-panel production.

  2. 2020

    Excellence

    The group's newly developed carbon crystal wood-finish panels gained recognition in European and American markets and sold well worldwide.

  3. 2021

    Reaching new heights

    Silicon crystal aluminium panels were introduced, making the company the first producer of Class A fire-resistant decorative panels in the Central China market.

  4. 2022

    Advancement

    Large-format all-aluminium panels entered mass production, extending panel formats and comprehensively improving the efficiency and results of integrated interior fit-out.

Unbranded material consultation workspace with panel and surface samples

The move to Indonesia2023 — 2026

  1. 2023

    Going further

    The company expanded its overall strategy, further developed its customised all-aluminium interior system and established an overseas market department to focus on international markets. It also developed specialist product systems for kitchen, bathroom and balcony renovation.

  2. 2024

    Transformation

    China Brand Story visited Green Forest Industrial Park to tell the remarkable story of the brand that grew from this land.

  3. 2025

    Expanding into international markets

    Establishing a branded integrated-interior showroom, strengthening the product presentation system and initiating strategic expansion plans across Southeast Asia.

  4. 2026

    Expanding market reach

    Commencing operations at the Indonesian production base, launching comprehensive distributor recruitment and expanding into the Southeast Asian building materials market.

Company honours

Solid qualifications build solid capabilities

Group awards and qualification documents from China. Entities, scope and validity dates are shown in the original documents.

Innovation recognition, 2023

Innovation recognition, 2023

Original group document from China; entity, scope and validity follow the document.

Practical technology recognition, 2024

Practical technology recognition, 2024

Original group document from China; entity, scope and validity follow the document.

Hubei specialised and innovative enterprise recognition

Hubei specialised and innovative enterprise recognition

Original group document from China; entity, scope and validity follow the document.

High-tech enterprise certificate, 2022

High-tech enterprise certificate, 2022

Original group document from China; entity, scope and validity follow the document.

Supplier audit, 2024

Supplier audit, 2024

Original group document from China; entity, scope and validity follow the document.

Energy-saving product award archive

Energy-saving product award archive

Original group document from China; entity, scope and validity follow the document.

Quality, trust and service recognition archive

Quality, trust and service recognition archive

Original group document from China; entity, scope and validity follow the document.

Green product recognition archive

Green product recognition archive

Original group document from China; entity, scope and validity follow the document.

Technology innovation recognition archive

Technology innovation recognition archive

Original group document from China; entity, scope and validity follow the document.

Donation certificate

Donation certificate

Original group document from China; entity, scope and validity follow the document.

China interior decoration association membership

China interior decoration association membership

Original group document from China; entity, scope and validity follow the document.

Charitable contribution certificate

Charitable contribution certificate

Original group document from China; entity, scope and validity follow the document.

Quality, service and integrity recognition archive

Quality, service and integrity recognition archive

Original group document from China; entity, scope and validity follow the document.

Chamber of commerce recognition

Chamber of commerce recognition

Original group document from China; entity, scope and validity follow the document.

Social responsibility

Since its establishment in 2008, Green Forest has upheld its corporate mission of leading ecological homes and creating a better life. It is committed to researching and producing healthy, environmentally friendly products, pursuing sustainable green development, striving for excellence and giving back to society. Under the chairman's leadership, it actively fulfils its corporate social responsibilities, combines business development with social responsibility and devotes itself to public welfare.